Guerrilla marketing is fast catching up the marketing plans of the entrepreneurs. People when find it difficult to excite results out of regular marketing strategies, take resort to guerrilla marketing. Top management institutes also teach their students about this marketing technique for situations when normal marketing strategies do not work out. This article continues to...Read More

Guerrilla marketing is aggressive, targeted, subversive and street-level promotional type of marketing which is aimed towards producing unexpected and sudden results by outstanding encounter between the customers and a company’s products or services. It is a low cost marketing technique that applies surprise or shock for product or service promotion. The road to success in...Read More