The time duration of each set of program i.e. semester or trimester is usually short. If its semester the course curriculum is long enough to have any extra time. Thus the point is that, there is project based learning happening. Therefore initially in PGDM in marketing it would have lot of study focused on various styles and marketing mix of different brands. This is more like investigation stage where student undergoes a lot of literature of existing companies where corporates have gone through their lessons of failures or successes.
As the program progresses, the overall focus shifts to the practical aspects where students take up live project which are on the campus or off the campus. These are there interactions to the live brands where they interact with both the customers as well as the companies. They are expected to find problems in the existing set up and give solutions thereof using various management and statistical techniques.
This domain lacks any standardization at later stage it has got a lot of room for creativity that can be used by the students. Students tend to work on lot of products and services which are being reintroduced in market with a new flavor and new bundling. The core learning of the PGDM in marketing happens in its projects and assignments. Your communication skill gets enhanced so that students sound more focused and sharp.
Narayana Business School has been cherishing strong relations with more than 350+ corporates. The interaction has resulted in getting regular updates and feedbacks from the industry about the marketing domain. Regular events are organised by reputed corporates at the campus to make themselves more visible. The activities they conduct give a glimpse of our students which creates a ground for recruitment in future.