This domain is very broad and encompasses a variety of products and services. This is a very dynamic domain of the all as they are the frontline army and strategist with regards to any corporation. Students who opt for this stream have strong liking for travelling, meeting new people and a bent of creativity. Students who are good with creating advertisements and content that can be strongly viral on digital marketing are good choice.
If we talk about the products which are tangible, there are lots of marketing strategies that are put in to practice. The strategy and the marketing mix adopted depend on the type of product. The customer interface of marketing tries to create a strong impact on the minds of the consumers by way of different types of communication like advertisement and creative communications. As such as a student they will be exposed to lot of different communication strategies during their program period which would come in handy. They would have already studied a lot of practical case studies with regards the applicability of certain strategies in certain situations, which helps in this stream on the practical front. The companies here have lot of expectations from the MBA candidates as they are expected to complete the whole sales process from initiating conversation with the customers to closing the deal and then after sales service.
The placements at Narayana Business School have a strong presence of marketing field. Most of them are also internship companies where the students have already secured their Pre Placement Offers (PPO). As per the preferences of the students and guidance from mentors, they select corporates based on their passionate marketing areas.