Guerrilla marketing is aggressive, targeted, subversive and street-level promotional type of marketing which is aimed towards producing unexpected and sudden results by outstanding encounter between the customers and a company’s products or services. It is a low cost marketing technique that applies surprise or shock for product or service promotion. The road to success in...Read More

Here comes another important aspect taught in MBA programs ‘Strategic Leadership’. Masters in Business Administration is all about training and developing industry leaders that have clear missions, visions, culture and strategy. Nearly all B-schools realize the importance of making students better leaders that can manage and run businesses and industries of any type. Companies put...Read More

In management world the importance of soft skills and its training cannot be overlooked or under-estimated! The way an individual presents itself and communicates with the outer world especially in corporate culture matter a lot when success has to be determined. Gaining mastery over the soft skills is one sure shot way towards the success...Read More

Do you know ‘Strategic Management’ is one of the most important papers on MBA program? So what’s the need of imbibing this particular topic in the MBA course structure of the top B-schools? This article would give some answers to it by explaining the concept of strategic management and thinking that goes behind it. If...Read More

The MBA program is considered as one of the most career-oriented management qualifications. This program has the ability to train and develop skills of professional managers in future in the students. Earlier there were only a handful of management colleges in India, but now you can see coming up of many private and government MBA...Read More

The education sector in India especially Gujarat has seen coming up of some good and reputed MBA colleges in Ahmedabad which is the fastest and most popular education destination of Gujarat state. Students have to invest huge sum of money in MBA colleges to learn and earn managerial skills that can give them placement in good multinational...Read More

The MBA program is a very distinctive and exclusive educational degree which gives its students all-round development. It is essential that an MBA program should have an excellent course curriculum, apart from this aspect the entire study journey should be enjoyable and rewarding for the students. You should get the feeling that the MBA College...Read More

What is the one word for thought leadership, passion, energy, insight, inspiration, networking, expertise, strategic thinking, confidence, opportunity, decision making, growth and evolution? It’s ‘NBS’. At Narayana Business School students can be rest assured to gain hold over these qualities apart from international standard of education curriculum. After years of research and experience the founders...Read More

Management is all about addressing simple to complex issues and getting them turned in your favor. In companies and corporate offices it’s very common that complex issues keep coming up every now and then which needs to be tackled diplomatically. Here comes the role of senior level MBA managers who apply management concepts and principles...Read More

Congratulations on choosing management as career option! You may be planning to pursue or have already taken admission in any government or private MBA college to pursue your management degree. At this point of career when planning is going on you may think about the effectiveness of the MBA degree on your future and what...Read More